Situation:
A major name beauty brand, owned but managed independently from its parent company was looking to accelerate growth in Greater China and APAC region. At the same time the incumbent GM was returning to Europe the company was seeking to find a locally based APAC GM to double turnover in a short timeline.
Actions:
Client expectation was very high and before contacting any candidates, River was able to map and list all suitable candidates from the very short list of suitable competitor companies. A total of 47 candidates was identified with a core target hotlist of 17 candidates. As both client and River knew this would take time to court suitable GMs from other houses, extra time was taken to understand candidate’s individual personal circumstances and motivations before shortlisting.
Outcome:
From a hotlist of 17 target candidates, a shortlist of 4 was produced based on accuracy to the mandated requirements and individual career aspirations. Because of our research and data-led approach, River were able to source high quality, benchmarked candidates who were recommended for interview in a timely manner and in-line with our client’s expectations. Within 19 weeks of beginning the process, our client had a new APAC GM.